The New Buzz Around Zzz

A dream vacation that is all about dreaming - the surging popularity of travel's cosiest trend: sleep tourism

- Shuvajit Payne and Kunal Bhatia

A couple of days into your vacation and let's face it, the excitement has probably worn off. Although there's a city tour scheduled, you've been hitting the snooze button on repeat and you'd even trade your Rolex for just a few more minutes of shut-eye. You want to bury yourself under the covers. But what if vacations were for sleeping, relaxing and rejuvenating? Beyond non-stop notifications, never-ending social obligations and endless scrolling, maybe what we really need is to shut it all out and catch some zzz's. And the latest travel trend isn't about cramming in as many sights, sounds and experiences as possible. It's all about the art of doing nothing - sleep tourism is here to stay, say travel-trend reports.

Before you yawn away, let's break down sleep tourism. It's more than finding a cosy bed to snore in. It's a vacation, where the goal is to sleep like a baby and wake up feeling like a superhero. Picture this: a hotel bed decked out in fluffy pillows and silk sheets; a memory foam mattress that hugs you like a long-lost lover; and a room that blocks out any sound or light that can disturb you. You might want to say goodbye to gadgets to fix your circadian rhythm and detox from the daily grind with an aromatic massage. Or maybe, you prefer the great outdoors, with soothing river sounds and twinkling stars above you. Whatever your style, sleep tourism has you covered.