Life After Covid-19

Questions. Questions. Questions. What's going to happen? How are we going to survive this? When will everything go back to normal? Questions that nobody has answers to right now. The fashion industry is grappling with the same bunch of questions. As we try to keep the spirit of moving forward alive at a time when everything is at a standstill, six of India's top designers tell us what they think life will be like after the pandemic – will Indian fashion production and consumption change forever?

- Samreen Tungekar

DEVELOPING THE NEW NORMAL

This is the time to think about storytelling and reimagining garments, keeping your eye on the ball, and coming out in solidarity, feels fashion designer Kunal Rawal

I think Indian fashion has made so much progress in the last few years, especially with menswear. The way menswear has been evolving in India is amazing. Buying trends were changing, the way people shopped was changing. However, like every other aspect in the world at present, this evolution is also on pause.

Right now, we’re all shooting blind and waiting to see how long this continues. I want to keep a positive outlook for the future and believe that there will be a silver lining. The progress we’ve made with buying choices for Indian men will stay, but we cannot deny that buying trends affect everything. That being said, this time could actually bring out a lot more storytelling in designs and through collections because when we look at the bigger picture, we have the time to look inwards right now. That applies to fashion too.