Mit Magzter GOLD unbegrenztes Potenzial nutzen

Mit Magzter GOLD unbegrenztes Potenzial nutzen

Erhalten Sie unbegrenzten Zugriff auf über 9.000 Zeitschriften, Zeitungen und Premium-Artikel für nur

$149.99
 
$74.99/Jahr
The Perfect Holiday Gift Gift Now

Between Breads

Man's World

|

July 2021

The sourdough became a pandemic favourite, but is the trend here to stay, or do we already have the next sourdough in waiting? Industry experts and chefs weigh in on the big bread conversation

- Lubna Salim

Between Breads

When I first bought sourdough from a French bakery in Paris many moons ago, the slightly chewy and tangy texture of this airy bread with a crisp, crackly crust won me over. And last year, when journalist Vir Sanghvi wrote about sourdough picking popularity, little did I realise that it would, in fact, become the pandemic bread of choice of a primarily rice- and roti-eating nation like India, which relies heavily on soft, industrial bread.

From the shiny shelves of five-star hotels and high-end restaurant menus where it appealed to the developed palate of wellheeled locals and overseas guests, this bread has entered the ovens of home bakers and local bakery chains. Not only have sales picked up everywhere — retail outlets offering artisanal breads included — but also bakers have become confident to add new spins to sourdough.

But will it remain at the peak of its popularity, or will a new bread overtake? We find out.

Home baker Sakshi Singh runs La Leurre with her mother, Vandana Singh, in Delhi, and feels a lot of people are now aware of how bread is made, and they only want the best. “Sourdough is always going to have its place right at the top because of its health benefits. For some people, it has become more of a household staple, rather than a trend. I see people leaning more towards artisanal breads than commercial breads now,” she says, adding that healthier vegan, Keto, and glutenfree bread are fast gaining momentum and that the next bread that may demand attention could be the vegan one.

For Mitali Sahani, founder and chef at Mr and Mitts Bakery, there isn’t a “next sourdough”, but sourdough is being played with, with multiple flavours and additions. Think garlic, olives, herbs, cheese, seeds, grains, and cherry tomatoes.

WEITERE GESCHICHTEN VON Man's World

Man's World

Man's World

Anchored In India

As India cuts duties and opens doors for Swiss trade, Ulysse Nardin CFO Alain Sponem weighs the country's collector culture, the brand's new desi footprint, and what tariffs abroad mean for strategy at home

time to read

4 mins

November 2025

Man's World

Man's World

Inside Tod's New Pashmy Leather

When leather borrows the mood of cashmere, the result is subtle, considered and unmistakably Italian

time to read

1 mins

November 2025

Man's World

Man's World

Hunger (inc) is The Best Sauce

Iash Bhanage and Sameer Seth, the co-founders of the 11-year-young hospitality company behind The Bombay Canteen, O Pedro, Veronica's, and Papa's–some of the most celebrated dining destinations of Mumbai, and Bombay Sweet Shop–along with Executive Chef Hussain Shahzad, dish out secrets of maintaining iconic brands

time to read

10 mins

November 2025

Man's World

Man's World

The New Wave

Can self-expression be the evergreen, classic trend that continues to help the haircare industry grow and thrive? Aveda's Shane Wolf gives us insights

time to read

5 mins

November 2025

Man's World

Man's World

The Art Of Foreplay Why Every Man Should Master It

The most overlooked skill for great sex is the foreplay. Here is a cheat sheet for men to ace it

time to read

4 mins

November 2025

Man's World

Man's World

The Effortless Cool of David Beckham

David Beckham is undoubtedly one of the greatest footballers of all time who has defined style for generations of men growing up across eras.

time to read

14 mins

November 2025

Man's World

Man's World

Up Close With Meezaan Jafri

The De De Pyaar De 2 actor, who is the face of Killer jeans's new \"I Wear India, I Wear Killer\" campaign, talks about getting offered a debut by Sanjay Leela Bhansali, reminisces about Sunday lunches with his grandfather, late actor Jagdeep, and ranks his dad Jaaved Jaaferi above Prabhu Deva and Hrithik Roshan as a dancer. Excerpts from a quick but candid chat.

time to read

2 mins

November 2025

Man's World

Man's World

So, Your Partner Is Consider Egg Freezing?

Does it empower women or leave them with doubts? We asked experts to let us know everything about freezing your eggs

time to read

8 mins

November 2025

Man's World

Man's World

7 Fall Fragrances To Cop

It's the season when perfumes go beyond intense to something with a character-intense, warm, and masculine

time to read

2 mins

November 2025

Man's World

Man's World

OMEGA DE VILLE CHRONOGRAPH

We all love a Speedy; no question. But turn the page on Omega's back catalogue, and you'll find a chronograph with a very different rhythm

time to read

2 mins

November 2025

Translate

Share

-
+

Change font size

Holiday offer front
Holiday offer back