Style With Substance

So you’ve heard about ethical fashion, but what does the movement really mean for your wardrobe and your shopping habits? We asked Ayesha Siddequa, founder and creative director of Dubai-based Future Fashion, for the lowdown, and found slow and sustainable spending to be more stylish than ever…

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“When I ask people whether they know what sustainable or ethical fashion is, the first thing that comes to most minds is recycled clothes and, to be honest, hippies,” laughs Ayesha Siddequa, the Indian-born CEO and founder of Dubai based ethical platform Future Fashion.

“The thing is, though, the concept of sustainable, ethical or eco fashion has been around for a long time. I am sure most people would agree that our parents and grandparents were far more thrifty shoppers. I remember wearing fashion that was handed down from my mother almost until I was 15 years old. OK, so maybe I wasn’t the most fashionable kid in school, but my clothes were the most sustainable.”