The Big Step Towards Celebrating Every Skin Colour

India’s famous fairness cream is rebranding itself, and its all lovely……

- Parineeta Sethi

This is a huge change that the country’s biggest brand is bringing into the mindsets of people. Colour prejudice has been embedded into us so much more than we care to think about or discuss. But when a huge brand takes one small step, it is much bigger than what it might look like towards removing all kinds of biases based on colour.