At Your Service

These are the fashion heroes that work behind the scenes to keep your sartorial game on point—so all you have to do is serve the looks.

- SAUMYA A VOHRA

Service: The Customizers A minimalist monogram on a luggage tag or bespoke shoes that fit the contours of your cuneiforms, personalization has the power to instantly elevate your look. Brands like the Initial Studio can add your initials—in a sharp, classic way— on anything from toiletry kits to nightwear, while bespoke brands can do you anything from custom athleisure (NoughtOne) to custom formalwear (Philocaly). All it takes is one tasteful custom-made piece to take you from unremarkable to well put together.

In Focus: Bombay Shirt Company The Mumbai-origin brand is more than its simplistic moniker. You’ll find more than the humble button-down on this brand’s shelves—think jeans, shorts, T-shirts, sweatshirts, and a whole host of womenswear. While you go for their minimal vibe, the rest can be tailored to a T, letting you craft a printed shirt or pair of mid-rises till they’re your version of perfect.