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Exhibit

December 2018

2018 was an eccentric year for smartphones. There was intense competition and with the addition of new brands in India, the competition went levelled up.

- Maitri Panchal

This has resulted in the introduction of a plethora of new add-ons to smartphones. Most popular add-ons include the famous notch, bezel-less display, dual rear cameras and an infatuation with a big screen display. The smartphones launched this year were progressive and had a major change. But despite the change, in a retrospect, the designs launched were most common and there was a repetition which one could not ignore. 2018 can be surely called as the year dominated by the notch. But the presence of notch also pushed the security boundaries of the smartphone. We have reached the end of the year and as per the exciting announcements by the leading tech brands and the rumours surfacing on the internet, these trends are going to take over the world of smartphones.

THE DROP NOTCH

After years of evolution of smartphone design, we have gone from thick bezels to bezelless phone accompanied by the notch. Even though all the smartphones in the market come with a notch, even the teardrop notch, it is what will dominate the market for a while. Devices which have included the drop notch are the Vivo V11 and V11 Pro as well as the recently unveiled OnePlus 6T and Oppo R17. The budget segment will have to adapt to the drop notch to maintain their cost as well as to offer the customers their devices at an attractive price.

The flagship segment might not join the drop notch bandwagon as they are targeting a complete bezel-less screen but the budget segment will be filled with devices with a drop notch.