THE NEW APPROACH TO LUXURY HOMES

As customers advocate for maximizing value, Studio 93 Inc is bringing a creative approach to the international market for luxury custom-home design and builds

In any transaction, there is comfort in knowing you received full value for your money, and in life’s biggest transaction — real estate — this is more important than ever, which means the timing may just be right for the new brand in the luxury custom home marketplace, Toronto-based Studio 93 Inc.

Principals Hussein Amer and Steve Shak, both veterans, are bringing to market a new concept for high-end custom-built and -designed homes. The Studio 93 Inc brand’s value proposition is to design and build luxury custom homes with efficient and cost-effective budgets, resulting in a $5-million product appearing and feeling much more valuable.

“We’ve identified a niche market for multimillion-dollar homes for homeowners who want the feel and experience of, for example, a C$50-million home,” says Shak. “Many people who have the resources to build a high-end custom home may approach a superstar designer who simply does not operate in their price range. Studio 93 Inc is inspired by those multimillion-dollar homes, and, with our experience, we know what these clients are looking for and what we can achieve from a design and quality point of view to execute within their budget.”

By observing the high-end custom home market, the positioning strategy for Studio 93 Inc was to focus on distinctive world-class design, married with the finest in quality and finishes in order to create a fusion of both form and function in a beautiful home.