GULSHAN IN LONDON

Gulshan is a London-based influencer. Her Instagram account @GulshanLondon has more than 175,000 followers and celebrates the vibrancy of life in London

- MICHELLE ZERILLO-SOSA

Q. Tell us a bit about you. I was born in the U.K. and have spent most of

my life living in London. I studied at Cambridge University and Harvard Business School and worked in investment banking and then private equity. I travelled extensively with my work and have lived in a few different cities, including Boston and New York.

I started my Instagram account a few years ago as a pastime and love to showcase life in London. As my following has grown, I have been lucky to work with some of my favourite luxury brands and inspirational entrepreneurs. Through my Instagram account, I share beautiful images and celebrate the artistry of the creative people with whom I partner.

Q. What are some things that have helped you reach your success as an influencer?

Consistency is particularly important; I have been posting every day for years and communicate with my followers on a daily basis. I have had a clear theme and style from the beginning of my journey, which I have largely stuck to; however, my Instagram has also evolved, based on what my followers enjoy most, and I have adapted my content to current trends.