{SOCIAL MEDIA STAR OF THE WEEK} Rytasha Rathore

For calling out the over-sexualisation of a woman's body and the pressure to conform to a chauvinist idea of beauty

- Karishma Kuenzang

When Rytasha, who regularly addresses body positivity V V via her social media, shared a post comprising a frontal angle of a man and woman's torso to address the over-sexualisation of a woman's body, it was a reminder for her of her own conditioning, "because it is such a dumb thing we do as society".

A societal problem

“I recently came across a woman talking about modesty culture. She said that the more a culture tells a woman to cover up, the more any part of her body that shows becomes sexualised-even ankles and foreheads. In countries where women aren't policed for what they wear, there's less sexualisation of a woman's body," she shares.

The over-sexualisation of a woman's body as well as the idea of the beauty of a female body is a patriarchal construct that has dictated to women for centuries on how they should look and behave, the millennial adds.