The Perfect Holiday Gift Gift Now

Ultra Rare Unless You're There

All About Beer Magazine

|

January 2017

Beers That Seldom Leave the Brewery.

- Brian Yaeger

Ultra Rare Unless You're There

Beer educator and Beer Judge Certification Program master judge Bill Schneller isn’t at Widmer Brothers Brewing for the Soursop Hefeweizen or Wit Noir IPA. ose are sexy yet ephemeral one-off s from Widmer’s 10-barrel innovation brewery. He’s here for a pint of Widmer Alt, the altbier that launched this Portland, Oregon, brewery in 1984.

“As Doug will tell you, I love Alt so much that every time I go to the Widmer Brothers Pub, it’s generally all I drink,” says Schneller. “I wish they’d bottle it, but there would be about six of us in the market who bought it.”

Doug Rehberg, Widmer’s senior director of brewing and quality, explains why the company brewpub is the place to go to enjoy a pint of Widmer Alt, if not the only place. The 80's gave rise to Widmer’s juggernaut American-style Hefeweizen, and Drop Top Amber has been the brewery’s second-best seller since the 90's. And nowadays people evidently want IPA's, sour beers and whatever is new. Widmer bottled the Alt in the late 90's as Springfest, but within a few years, Rehberg says, it was “mothballed.” As for pulling the plug on distributing Alt, Rehberg notes, “We didn’t make that decision so much as that’s what happened.” Widmer was originally self-distributed, but once distribution was sold to Maletis Beverage, sales of Widmer Alt “dropped off .”

As such, the sole place you’re guaranteed to fi nd Widmer Alt is at the Widmer Brothers Pub—rare is the off -premises account that scores a keg. In this era where production breweries distribute beer farther and farther from home, some produce beers only (or predominantly) found at the source.

SAME AS IT EVER WAS

WEITERE GESCHICHTEN VON All About Beer Magazine

all about beer magazine

all about beer magazine

the history of the future of beer

in 1987, porter lancastrian, a united kingdom-based manu-facturer of bar equipment founded in 1936, published an advertisement that depicted the pub of the future.

time to read

3 mins

march 2017

All About Beer Magazine

All About Beer Magazine

Ultra Rare Unless You're There

Beers That Seldom Leave the Brewery.

time to read

8 mins

January 2017

All About Beer Magazine

All About Beer Magazine

10 of the Country's Most Interesting Breweries

How does a brewery stand out in the market these days? First, the beer needs to be unimpeachable.

time to read

14 mins

January 2017

All About Beer Magazine

All About Beer Magazine

Foreign Exchange

American Beer Styles, Brands Capture Attention of Drinkers Abroad.

time to read

11 mins

January 2017

All About Beer Magazine

All About Beer Magazine

What's Brewing

Recapping The Business of Beer in 2016.

time to read

3 mins

January 2017

All About Beer Magazine

All About Beer Magazine

Of Beers, Bellies And Balance

“I’m stuffed,” we say when the broccoli makes one more trip around the table. But 10 minutes later we “always have room for dessert.”

time to read

4 mins

November 2016

All About Beer Magazine

All About Beer Magazine

Pull Up A Stool With John Stewart Of Perrin Brewing Co.

Since the start of his brewing career nearly a dozen years ago, John Stewart has been lucky to work with barrels.

time to read

3 mins

November 2016

All About Beer Magazine

All About Beer Magazine

Drinking Near Halls of Fame

THERE’S A LOT OF TALK these days about America’s greatness and whether that quality solely existed in our collective past, or if it persists in the present, or whether it needs to be made so once more.

time to read

7 mins

November 2016

Translate

Share

-
+

Change font size