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‘Rarity & Authenticity Distinguish Orevermark Diamonds'
Adorn
|March - April 2019
SACHIN JAIN, president, Forevermark India, speaks to ADORN about the growing popularity of jewellery set with hand-picked, rare diamonds that are as unique as each wearer.
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What new offerings does Forevermark have in store for India?
Celebrating the unique qualities of women and the milestones they have achieved, Forevermark launched two collections namely The Half Carat Collection and The Forevermark Tribute™ collection.
The Half Carat collection reflects the poised, powerful, and self-determined personality of the woman of today. We released ‘The Better Half Within’ campaign defining the emotional connect between a woman and a half-carat diamond as the perfect expression of her focus on personal achievements. It aims at giving these empowered women a choice of the half-carat diamond as a precious, long-lasting representation of their individuality, and a mark of their achievement at an attractive price point.
The Forevermark Tribute™ collection pays tribute to the unique qualities and characteristics of a woman. A statement of individuality, the multi-diamond designs reflect the wearer’s own distinctive qualities, whilst each one of the Forevermark inscribed diamonds included in every piece of jewellery is unique like its wearer. It consists of an assortment of 22 rings, which can be stacked. Each ring is designed to celebrate a milestone, a memorable occasion, or the individual characteristics of the woman wearing it.
How would you describe the typical Forevermark customer?
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