Royal Decor

Stylishly, Sophisticated And Opulent Jade-Monica And Karishma Store, In Hyderabad Is A Design Treat.

- Nandini R Penna

The designer store, Jade-Monica and Karishma, in Hyderabad is spread over an area of 3,100 sq.ft. The aesthetic designed store showcase the glimpses of Hyderabad fashion during the Nizam era captured in framed pictures from the honored Deendayal collection adoring the walls. Adding dashes of richness are huge framed mirrors and antique zardosi.

An exquisite wooden idol of goddess Saraswati amongst plush green potted plants welcomes one into a modern door way of the store, and here one is reminded of the glorious history, of the bygone era of the Nawabs and Nizams, the blue blood of Hyderabad. With their typical design vintage concept interiors of all Jade stores, this high-end designer store with couture collection of Monica and Karishma belongs to Manuja Agarwal of Hyderabad. Designed by young architect Divya Gulecha, who has meticulously woven the interiors by bringing touches of Hyderabadi royalty in this plush, yet grunge store.

Explaining the finer nuances of design, Divya explains, “The Jade store came as a shell to us. After rigorous study on display and functionality of the store, we created a functional space. The layout has been divided in four horizontal sections, each serving a different purpose.”

The space though historic and conventional has dashes of grunge to give the space a mysterious touch. Though the designer has scrupulously created multiple spaces according to functionality, one feels a flow of interiors. In the first bay — Reception area close to the door is an old Victorian easel converted into stand, while an antique four-poster bed too acts a functional design element. A massive Shehnai plays a pivotal role in merging the spaces. An antique enormous