Scholten And Baijings

“Good design is obvious. Great design is transparent” - Joe Sparano. 

- Kanupriya Pachisia

Truly elegant design incorporates the good and the great. It has top notch functionality in a simple and uncluttered form. The product line of Scholten and Baijings is an exemplification of this very elementary principle.

Product designers today are always trying to shrink the gap between what a product does and why it exists. Their role has fast become one that makes them imagine products that don’t exist and guide them to life. Thus design has become a vital tool to re-energize a product. Husband and wife duo, Scholten and Baijings have been playing a winning game with their products since the last eighteen years.

Based in Amsterdam, the creative firm was incepted in the year 2000 and since then it has been exploiting pastels and neons, block colours, tints and tones to a degree that exceeds all others. The results packaged up in mannered patterns form grids and lines have been making a mark across retail windows globally.

Their signature and keywords are colour, rich details, transparency, coupled with hand-drawn illustrations and a combination of different materials. Scholten and Baijings share, “We use these elements to change anonymous mass production into products with a personal touch and into objects that stand the test of time.”