Attention Seekers
Women's Health US|September 2023
Some experts believe you can level up your concentration simply by picking the right scent. But does the science pass the smell test?
By Brian Underwood
Attention Seekers

As I was lying in bed, struggling to write the introduction to this story, I turned to my makeup artist fiancé and said, “Give me an example of a time in life when you really needed to concentrate.” He paused for a beat, thinking. Then he shoved his iPhone in my face. “Look at this picture—what do you think of the woman’s eye shadow?”

If that isn’t a commentary on the state of our collective attention spans, I don’t know what is. Even the experts who study concentration suggest our ability to focus is on the decline, at least from anecdotal evidence: “I’ve heard from so many people who say they have trouble in this area,” says Gloria Mark, PhD, author of the new book Attention Span and a professor at the University of California at Irvine who studies digital behavior and distraction. Her research found that the average person’s ability to concentrate on a single onscreen task has shrunk by more than a minute. “This was inspired by my own experience—I was having so much trouble staying on task,” says Mark. What’s clear to her (and others): Getting stuff done just seems to be getting harder.

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Diese Geschichte stammt aus der September 2023-Ausgabe von Women's Health US.

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