Fit pro 2.0

Succeeding as a fitness professional in the digital age

- Pedro van Gaalen

The health and fitness industry, like so many other professional markets, is changing rapidly. Under the influence of powerful trends such as digitalisation, technology innovation, and a shift in the demands of modern consumers, the established role of the traditional fitness professional is under threat.

STRONG FOUNDATION

However, no matter how rapidly the industry evolves, fitness professionals need to ensure they have the basic knowledge and qualifications to deliver results in a safe and competent manner.

“There is certainly high demand for industry qualifications as more young people look to get into the industry, or other people who are passionate about fitness and exercise look to change careers,” comments Derek Archer, director at the Institute of Fitness Professionals. “The trend among younger generations is to focus on the aesthetic side of fitness, which they get exposed to via social media, or the desire to be involved with athlete or sports conditioning.

Both avenues require suitable qualifications and the associated skills. They can choose to do a personal training certification (National Certificate: Fitness) and then up-skill to pursue the sports route if that is their goal. Even training for aesthetics requires that trainers or coaches are well versed in the functioning of the human body, as well as in the nutritional aspects of their discipline.”

DIVERSIFICATION KEY

For those established fit pros looking to broaden their offering, or older individuals looking to make a career change, a broader range of qualifications and a more considered approach to continued education credits (CECs) is required.