The 2021 winners

‘It’s clear that Covid-19 has changed wine retailing forever,’ reflects competition chairman Peter Richards MW. ‘All those companies named here have risen to what was a game-changing challenge and overcome it in style. Categories such as Online, Newcomer, Subscription and Virtual Wine Experience were all fiercely competitive this year – and indicative of a healthy, vibrant, innovative wine retail sector that’s looking to the future. Wine is one of life’s great joys and these retailers excel in the business of pleasure. Now more than ever this is something that deserves recognising – and celebrating.’

- 

OUTSTANDING RETAILER OF THE YEAR

Winner

The Wine Society

A close call. ‘This was the year several retailers stepped up to be in contention for this top award,’ commented Andy Howard MW. But the sheer number and breadth of awards won by The Wine Society in this year’s competition told its own story. ‘Who doesn’t love them?!’ summarised Laura Clay, while judges noted their superb buying team, a range that displays not only wonderful diversity but also outstanding value, plus a fierce commitment to ongoing innovation and customer service. Celebrating the joy of wine is something The Wine Society does with aplomb.

JUDGES’ CHOICE Winner

Urban Craft Wines/The Online Wine Tasting Club

Runner-up Mummy Wine Club

Covid-19 has forced retailers to innovate. Tring-based The Online Wine Tasting Club has embraced the brief with more energy, imagination, and relish than most, developing a machine to send out mini-bag tasting packs and launching quirky online events and a subscription club.

Mummy Wine Club is, to quote one judge: ‘A brilliant concept – totally different, small-scale but with high-quality wines, enthusing people about wine with personality and style.’

NATIONAL WINE SHOP Winner

Majestic

Runner-up Tanners