Yogesh Mudras Managing Director, Informa Markets, India

“Hybrid model of business going to continue in future where physical and digital will merge into each other because post Covid-19 people may not freely travel so that’s why we have to prioratise digital platforms.”

- Sumesh Wadhera

Exhibitions play a role of catalyst in the country’s economy but this year due to pandemic cancellation of various jewellery exhibitions has hit hard on the exhibition sector. However, the sector is planning to deal this situation by holding digital exhibitions until everything normalises. Stating that ‘Digital is big way we are investing ourselves in’, Yogesh Mudras, Managing Director, Informa Markets in India (Formerly UBM India) talks exclusively with Sumesh Wadhera, Editor-in-Chief, Art of Jewellery on the impact of Covid 19 on Exhibition Industry and how industry is getting acquainted with the digital exhibtions.

AOJ: Covid-19 has made an unprecedented impact on various industries and specifically jewellery exhibition industry also not been immune to this crisis. We have seen many jewellery exhibitions getting postponed or cancelled in past few months. What are your views?