This Coffee's Out To Slay!
TMM|September 2020
Delivering a steaming cup of handcrafted gourmet coffee is a promise that Lakshmi Dasaka and Chaitanya Chitta, co-founders of SLAY have made to their customers. And it is with this guarantee of quality assurance that the duo is going full-steam ahead with their online and retail coffee bars. Here’s their story…
This Coffee's Out To Slay!

Slay’s Vision…

At SLAY, we have a simple vision — to grow, roast, grind, brew, pour the best coffee and to bring this best cup of coffee to you, anytime, anywhere. A better cup of coffee (fresher roasts), handcrafted by skilled and certified baristas, a wider variety of choice (Skinny, Vegan etc.) comes to you in a heat-retaining, spill-proof SLAY Case through your favourite food delivery app. Simple! We take pride in being the first company in the world to promise a steaming cup of handcrafted gourmet coffee even if it travels for up to 30 minutes - a promise made possible through a combination of product and packaging innovation.

Origin

This was the beginning of DropKaffe - an online cafe that introduced the city to a good cup of coffee at their desk, at their home, or wherever else they wanted. Our coffee angels carried hot and cold coffees in temperature retaining flasks and poured them into a cup in front of the customer - an experience that many said reminded them of home. But the operational model soon became unfeasible. India’s poster child of online delivery Swiggy had just started their operations from the same neighborhood. The economics of delivery outweighed the cost of coffee, thereby forcing a change in strategy to bottled beverages.4 years and a few pivots later, the “coffee outside the cafe” space was still wide open. Thus, was born SLAY.

Processing

Diese Geschichte stammt aus der September 2020-Ausgabe von TMM.

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Diese Geschichte stammt aus der September 2020-Ausgabe von TMM.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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