Style Spotlight - Reed Krakoff For Tiffany & Co

Taking on Tiffany & Co is a fairly major challenge for any designer – let alone one who doesn’t have formal training in jewelry design.

- Jess Wood

But since taking the reins at America’s historic jewelry house, the unflappable Reed Krakoffhas is shown what he’s made of. And it’s gold (literally). The very first designer at Tiffany to be given the title of chief artistic officer, he oversees everything from the high jewelry Blue Book collection to the £200 silver charms and has recrafted the image and aesthetic of the house for a millennial audience. Before he took over, the famous duck-egg blue boxes had slightly lost their sparkle – the brand’s huge variety of pieces and collections were disjointed, and lacking the elusive cool factor. But Krakoff, who grew up in Connecticut and studied at Parsons School of Design in New York, has a form for quietly shouldering major design responsibilities. He worked at Ralph Lauren, before becoming creative director at Tommy Hilfiger and then joined Coach. Krakoff also ran his own brand for five years and took on the big (blue) job in 2017. Here, he tells us about designing pieces for his wife (lucky Mrs K), his love for a Knoll chair, and creating Tiffany’s first new engagement ring in over a decade.

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