farmers market

Better for you, the planet, and our local farmers, these sustainable online grocers are bringing fresh produce right to your doorstep

- MIA CASTRO.

In this strange time of continuous quarantines, where even a simple grocery run can feel unsafe, big and small brands alike are finding different ways to bring food to our tables. Online groceries are a fairly new concept to most but when the pandemic hit and brick-and-mortar grocery stores were crowded with long queues, they became one of the main sources to safely bring food and essentials to each household. Among them are these farm-to-table online grocers who aren’t only delivering fresh fruits and veggies every day but are also taking action on the nation’s need to invest in local agribusiness. By directly partnering with local farms all around the country, they advocate for a sustainable lifestyle that secures the future of the Filipino community.

master thesis

College best friends turned business partners, the founders of HI FRED started as two separate thesis projects between Jeremiah Zabarte, Alyeska Yunam, and Samantha Serrano when they were taking entrepreneurship in Enderun Colleges. Upon learning how crucial yet neglected the agricultural sector is in the country, they stepped up to the plate and learned the ropes of the supply chain and market. “The simplest way we knew how to start helping was by purchasing and selling local produce,” says Serrano. Sourcing from farms around Baguio, Davao, and Nueva Ecija, it didn’t only benefit customers with healthier goods, but it also uplifted local farmers. “There was one particular