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World Of Its Own
Female Singapore
|September 2022
There's a new fashion player in town: a zippy women-focused label from Sweden named & Other Stories that prides itself on being trendy and accessible - but don't call it a high street brand. Having opened a 6,000 sq ft boutique at lon Orchard - its first physical store in Southeast Asia - last month, it boasts not one, but three design ateliers; has artistic leanings (an in-store artist residency programme), and aims to be circular. Is that enough to excite a new gen of customers here though? Khong Yawen gets the lowdown from its Paris-based concept designer Olivia Bavencoffe.
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TO THOSE WHO MIGHT NOT HAVE PREVIOUSLY HEARD OF & OTHER STORIES, HOW WOULD YOU DESCRIBE THE BRAND?
"& Other Stories is a one-stop styling destination for women, with designs from Paris, Stockholm, and Los Angeles. True to our name, we love to tell fashion stories starring our seasonal must-haves and timeless treasures and aim to create and curate inspiring spaces filled with lovable circular fashion that covers a total look. After all, the & Other Stories customer is a strong-minded woman who doesn't go unnoticed. She loves fashion and her style is never mainstream, but always well thought-out."
AREN'T YOU GUYS RELATED TO H&M?
Diese Geschichte stammt aus der September 2022-Ausgabe von Female Singapore.
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