Why Does Community Matter?

It might be one of the words most overused in recent fashion history to help sell a brand or product. But if 2020 has taught us anything, it’s that shared beliefs and a sense of belonging can make an impact (and warm the cockles of the heart). Launched in the middle of the excess-loving ’80s, Cartier’s pasha de Cartier was a striking interpretation of the aggressively masculine sporty watches that were taking off at the time. Its case was sumptuously round when most designs on the market were geometric and its can’t-miss-it crown came with an idiosyncratic chain-link cap. This month, it returns to stores – available in 35mm and 41mm in handsome gold or cool steel. And to mark the occasion, the french maison has assembled an unlikely tribe of discipline-spanning celebrity ambassadors whose common denominators are their youth, success and non-conformist streak. Here, an exclusive look at – and message from – this radical pack.

- Keng Yang Shuen

“WHO I AM IS VERY CLOSELY LINKED TO WHAT I MAKE. I’M JUST SAYING EXACTLY WHAT I WANT TO SAY AND EXACTLY HOW I WANT TO SAY IT. IT’S A LITTLE TERRIFYING BUT ALSO REALLY EXHILARATING. I’M REALLY PUSHING MYSELF TO EXPLORE THE EDGES OF MY CREATIVE PURSUITS.” Troye Sivan, self-made alt pop star

Malek, whose next star turn is in the highly anticipated Bond flick No Time to Die, wears a Pasha de Cartier 41mm steel skeleton watch on matching bracelet