G&J Exports - How India Overcame All Odds to Register Shining Jewellery Exports

Indian exports have done considerably well since the beginning of this year, despite the second wave of the pandemic, and several challenges that ensued. Diamond and jewellery business owners explain how they managed this feat to R Sugandha

- R Sugandha

India was the last to recover from the Covid-19 pandemic, and the second wave was worse than the first in several ways. The silver lining was that people were better-informed about the nature of the virus and the precautions that needed to be taken. Hence, mortality was lower. All the same, the economy was crippled.

Role of Technology

As the months dragged on, businesses found a way to manage. Companies understood the need to resort to technology in an ever-bigger way, and this turned out to be the saving grace. The realms of real and virtual blended seamlessly. “Zoom and online technology were particularly useful, especially during the lockdown,” recalls Vipul Sutariya, Dharmanandan Diamonds Pvt Ltd.

Technological innovations proved to be a huge support during the lockdown – virtual shows were held, virtual buyer-seller meets were organized, and individual businesses too reached out to their clientele over several technology-enabled platforms.

Our primary intention has been to ensure that our clients and their families stay safe and healthy. We have been in constant touch with our clients to meet their diamond requirements. The use of WhatsApp, Email, Snapchat and Whatsapp video calls continue to support us in boosting our sales,” says Dinesh Lakhani from Kiran Gems Pvt Ltd.