Why curating in-store events is key

In order to stay competitive, retailers these days have to up-level their relationships with their customers, and think of innovative ways to do so. This is all the more so in the field of jewellery retail, which is markedly different from other forms of retail. Holding in-store events might just be what the doctor ordered, says Suneeta Kaul

Don't bore your customers with the same old designs!

Not all designs resonate with customers -- retailers have to come out with strategies to create more innovative and engaging designs that appeal to their target audience, says Priyanka Talreja Garegrat

Making a design worthy of cult following

Designing jewellery is a complex job, involving the interplay of several factors, and there is a constant battle between creativity and practicality. In such a scenario, how do designers make their creations stand out? Suneeta Kaul engages with five designers in an attempt to find out the answers

MARKETING KNOW-HOW The Checklist for a Fool-proof Jewellery Campaign

To make an impact and reach the ideal customer base, it is essential to consider some crucial points when creating a marketing campaign. Sarojini Chatterjee speaks to Rajesh Ramaswamy, Co-Founder, The Script Room, who has worked on several Tanishq advertisements, to figure out what it takes to come out with a successful ad campaign

Shine On, Coimbatore

An upcoming jewellery park, an all-new defence corridor, and the booming IT sector there is a lot going right for Coimbatore, finds Priyanka Talreja Garegrat

Know Your Client: How To Lead Your Client To The Right Jewellery

While customers do their due diligence before shopping for jewellery, sometimes, they need to be nudged in the right direction by retailers.

DESIGN DIRECTIVE: BUILT TO LAST!

We, at V-Design Architectural Solutions, have been busy braving the cold of the North and North-Central India to help our clients gear up with new or renovated stores before the next landmark sales festival of Akshay Trithiya.

JJS 2022: A 20-YEAR LEGACY INSTILLS POSITIVITY AND CHEER

Jaipur Jewellery Show, one of the industry's favourite events, with many new features and a beautiful ambience, has managed to garner quality buyers from all across India

IIJS SIGNATURE 2023: THE NEW AND RENEWED IIJS SIGNATURE INSTILS POSITIVITY

The show attracted more than 20,000 trade visitors, of whom over 800 were international visitors from 60 countries. It was home to 2500+ stalls and 1300+ visitors spread across six Halls

DASSANI BROTHERS: Bejewelled Opulence

No two pieces created at Dassani Brothers bear resemblance to each other, and the brand gives utmost importance to customer service, transparency and creativity. Sumit Dassani, partner at Dassani Brothers, talks about what makes the company one of the best jadau players in the industry

Rambhajo's: Recreating the grandeur of the royal era in modern times

Rambhajo's is reimagining heirloom pieces made with kundan, meena, polki, and other precious stones for today's modern clients who have deep roots in India's rich cultural heritage

STAFF MATTERS: Retaining The Stars!

Attrition is a fact of corporate life, and companies have to take it in their stride. However, that does not mean they should not take steps to retain star employees.

IN-STORE EXPERIENCES: Serve it Special!

Serving hot or cold beverages to customers who walk into retail outlets to buy jewellery is an important step to break the ice, get to know the customers, and build a long-term relationship with them.

Want to Survive Long-Term? A Business Consultant is What you Need

With competition in the retail jewellery industry being cut-throat, it makes sense for businesses to turn to experts to steer their enterprise in the right direction.

MARKETING KNOW-HOW Visual Merchandising: Cracking the Code

How does a jewellery store break the clutter and stand out? How does it grab eyeballs, and, at the same time, make its patrons feel welcomed and at home?

UNION BUDGET 2023: 10 TAKEAWAYS FROM BUDGET 2023

One of the biggest demands of the gems and jewellery sector was for the government to bring down the customs duty on gold to 10 per cent to eliminate smuggling - but the demand went unheard, yet again. However, reforms announced for the MSME sector, agriculture and infrastructure along with significant income tax will give an overall boost to the industry.

Chapter 1: Dehradun 'Dun' is Booming!

Kamakshi VF with Anupama C track a national retail expansion trend in Tier II cities with a focus on Dehradun, a place where culture meets nature

WHY EMOTIONAL INTELLIGENCE IS IMPORTANT FOR A LEADER? - MAKE THINGS HAPPEN WITH EMOTIONAL INTELLIGENCE!

Build a long-lasting brand and relationships, foster a healthy work environment by attaining emotional intelligence

Understanding the Psyche of an Elite Client

They love their champagne, diamonds and cars, living lifestyles of modern kingly avatars, they spend on pleasures and on art for they are the ultra-rich and smart. Join Kamakshi VF as she gets jewellers to reveal the psyche of the Ultra Rich Individual – a true blue jewellery aficionado who shops only for exclusives at the most elite jewellery retail stores

PLATINUM DEMAND IN INDIA - PLATINUM ON A HIGH

Better known as the Nobel Metal, platinum holds a place among some of the oldest, rarest and strongest heirloom jewellery metals in the world and here in India, it has already made a mark on the minds and hearts of the millennial

Building a Movement, Building a Brand

Ketan Patel, CEO of Irasva shares his journey, the brand's performance and growth plans in a freewheeling conversation

DE BEERS FORUM - A DIAMOND IS FOREVER, INDEED!

The De Beers Group, held its annual Forum in Mumbai last month. The Forum brought together all its authorized partners, diamantaires, and manufacturers from across the country as well as key decision makers from the De Beers global team

Mandatory Hallmarking: What This Means For The Industry?

Amidst several concerns, long meetings, continual discussions and more, the landmark regulation related to mandatory hallmarking becomes a reality in India – all set to change the course of the Indian G & J Industry completely. Opinions from across the industry highlight the upsides and downsides of thisregulation

Digital Gold To Make For A Long-term Investment

Digital gold is like ‘physical gold’ but without the added issues of safekeeping and storage. There are no compromising risks on the purity of gold. Three companies – Augmont, MMTC-PAMP and SafeGold – that currently offer digital gold in India store equal amounts of physical gold is insured vaults. Digital gold can be bought in small units on multiple online platforms, however, there is a limit of Rs 2 lakh. Most providers have a clause for a mandatory exit or for taking delivery of the physical gold after a fixed period of time.

Open Letters from Industry Stalwarts - Word to the Wise

The world has collectively gone through an unspeakable year. Loss of family members, friends, colleagues and acquaintances; the virus might’ve permanently altered the way some of us look at life. Many of us are bereft of hope, we are not able to see the light at the end of the tunnel. But this too shall pass, and as humans we are bound to come out of this hardship together. Here are some encouraging words penned by some industry stalwarts.

IGJS to be held in Dubai from 14th to 16th August 2021

GJEPC with the support of Govt. of India is organising the inaugural International Gem & Jewellery Show (IGJS), an in-person exhibition, in Dubai from 14th to 16th August 2021.

Webinar Seeks Bankers' Perspective On G&J Industry Financing

GJEPC held a webinar on 27th May with the aim of understanding the perspective of bankers who finance the gem and jewellery sector. The panellists included Ranvir Singh, DGM and Branch Head, SBI, Diamond Branch, Mumbai and Narayan Singh Deora, Zonal Manager, Bank of India, who were joined by Manish Jivani, MSME Convener, GJEPC. The discussion was moderated by Mayank Bajaj, Director, Bajaj Advisors.

Finance 101 - 20 WAYS TO MAKE YOUR MONEY WORK FOR YOU

There is no one way to manage your finances. Debt management is unique to every business owner. It all boils down to inventory – store owners in metropolitan cities might believe in investing in pieces that an owner from Tier II or III cities may not be interested in. Contrary to what most people believe in, inventory management, taking loans and indulging in a bit of financial risk is not a gamble. There is a foolproof way of handing your finances. From planning, not overleveraging, assessing risk, embracing a minimalist approach, investing in a solid software and a backend team, here’s what retailers believe will make you financially strong

GJEPC along with eBay launches an Exclusive Online Jewellery Store

The Gem & Jewellery Export Promotion Council (GJEPC), the apex body of gem & jewellery trade in India, has forged a unique partnership with global E commerce giant eBay to offer to its Members an Exclusive Jewellery Store on eBay.

Maharashtra Govt gives Thumbs Up to Jewellery Park in Mumbai

A GJEPC delegation met with Maharashtra Chief Minister Shri. Uddhav Thackeray on 4th June at his official residence Varsha, in Mumbai to brief him about the India Jewellery Park Mumbai (IJPM) mega cluster project, and to request immediate support from the state government on certain pressing issues.