RAMRAJ COTTON Appoints South Indian Star Rishab Shetty as Brand Ambassador

The ethos and beliefs of both the actor and the brand align perfectly, making it a perfect association for Ramraj Cotton...

VISMAY: South India's Technology Forward Brand

South Indian ethnicwear brand Vismay is on an expansion spree and aims to triple its store count to 100 stores as well as triple its turnover in the next two years...

MICRO PLASTICS IN OUR CLOTHES: THE UNSEEN THREAT TO OUR HEALTH & ENVIRONMENT

Synthetic fabrics, such as polyester, nylon, and acrylic, have become incredibly popular in the fashion industry due to their affordability, durability, and versatility. However, the production and disposal of these fabrics come at a significant environmental cost. This article explores the environmental cost of these synthetic fabrics...

REVOLUTIONISING FASHION RETAIL Elevating Personal Style with Indyverse's Signature Styling Services

Across the landscape, platforms are harnessing the potential of cutting-edge technology to redefine the traditional approach to fashion. As we navigate this transformative journey as an industry, we explore the broader implications of technology in fashion retail and personalised styling...

STEPS TO SUSTAINABILITY: Archroma Technologies and Tools for Compliance and Beyond

As an innovation powerhouse in the textile sector, Archroma delivers measurable impact with solutions that increase process efficiency, save resources and add value and longevity to end-products...

DECATHLON INDIA Elevates Retail Experience and Efficiency by 15% with Innovative Tech Solutions

Decathlon entered India in 2009 as a cash-and-carry retailer and was approved for single-brand retail in 2013. It opened first store in India in 2009 at Sarjapur in Bengaluru and now operates over 100 stores across the country

LATEST INNOVATIONS & TECHNOLOGY IN THE INDIAN TEXTILE INDUSTRY

In recent times, the Indian fashion industry has seen a remarkable surge in technological advancements, revolutionizing the way textiles are designed, produced, and marketed...

U.S. POLO ASSN. opens India's largest store in Bengaluru, launches womenswear collection offline

The international sports power brand U.S. Polo Assn. has inaugurated an all-new brand store in Jayanagar, Bengaluru - the brand's biggest store to date. This will also be the first store to take the brand's new womenswear collection live offline...

Case Study: ARVIND FASHIONS' Data-Driven Digital Transformation with Google Cloud

The key objectives for Arvind's DX were to unlock the value of existing applications, gain new insights, and build a solid workflow with resilient systems. To help in this journey, it partnered with Google Cloud...

FASHIONOLOGY: When Fashion Retail & Technology Intersect

At the heart of India's fashion retail revolution lies the significance of technology in redefining traditional paradigms and driving innovation across the fashion ecosystem. No longer confined to the realm of aesthetics, fashion has evolved into a multidimensional industry where technology serves as both an enabler and a catalyst for change...

H&M launches cutting-edge movewear collection

Swedish apparel giant Hennes & Mauritz (H&M) is set to redefine the intersection of sports and fashion with its cutting-edge movewear collection, H&M Move launching on January 11.

Is Bimodal Supply Chain The Future Of Fashion Retail?

Digital technologies are key enablers in setting up a bimodal supply chain. In addition to AI, ML, and generative AI, some of the other technologies that can help in this transformation are RFID, smart store technologies, digital twins, and robotics...

ORRA on Expansion Spree, To Open 24 Stores Next Year: Dipu Mehta, Managing Director

In a gold-dominated market, ORRA wanted to build a diamond’ centric consumer business at a national’ level, and it succeeded in doing so with its rich Belgian heritage and commitment to exceptional craftsmanship...

JQR SPORTS STEPS AHEAD OF THE CURVE WITH INNOVATIVE DESIGNS

Specializing in sports shoes, sneakers, and casual footwear, JQR Sports has woven a tale of quality, style, and performance that resonates with everyday individuals and fitness enthusiasts across various sports disciplines.

NAVIGATING THE THREADS OF TRADITION: How Nappa Dori has evolved into a sustainability-led luxury brand

Nappa Dori has come a long way from its humble beginnings in Hauz Khas Village in Delhi. Today, the brand is present in Dubai, India, and London, and its helm is Creative Director, Gautam Sinha...

AKUTEE'S TRIUMPH: Sagarika Ghatge's Vision to 3-5X Growth Unraveled

In the fashion arena, Akutee crafted by Sagarika Ghatge and her mother Urmila stands as a beacon of timeless elegance. Sagarika shares her visionary plan to catapult Akutee’s growth three to five times beyond its recent triumphs exclusively with IMAGES Business of Fashion...

SSBEAUTY IS BEING VISUALIZED AS A ONE-STOP-SHOP FOR ALL BEAUTY BRANDS: Biju Kassim, President

In an exclusive conversation with IMAGES Business of Fashion, Biju Kassim, President SSBeauty, talks about Shopper's Stop homegrown beauty company, SSBeauty, even as he delves into the beauty sector in India, which is anything but skin deep...

EXCLUSIVITY MEETS ACCESSIBILITY DECODING MADAME'S RETAIL STRATEGY

Madame, helmed by Executive Director Akhil Jain, epitomizes innovation in Indian fashion. Jain’s strategic insights showcase the brand’s commitment to exceptional in-store experiences, balanced distribution, and cost considerations...

THREADS OF INNOVATION: How Harita Choudhary Kaul Weaves a Product Roadmap for Benetton India

As an accomplished expert, Harita Choudhary Kaul develops a roadmap for products based on their company’s vision, customer and market research and industry insights...

SUSTAINABLE STARTUPS: Navigating Eco-Friendly Practices in the Fashion Industry

One primary advantage of sustainable fashion startups is their inherent adaptability. Unlike established giants with complex supply chains and extensive manufacturing systems, startups can prioritise sustainability from the inception of their businesses...

100 U.S. POLO ASSN. Legends Launch Brand's State-of-the-Art Store in Goa

U.S. Polo Assn. inaugurated its new store on M.G. Road, Goa, unveiling the AutumnWinter Collection in a modern, sporty ambiance. With a refreshed brand identity, iconic colors, and an immersive polo experience, the store marked a strategic move in the brand's growth journey.

INDIA FASHION FORUM 2024: Let's make the FASHION BUSINESS great again!

IFF is renowned for opening to packed houses with leaders, key stakeholders, experts and delegates, from across the fashion ecosystem gathering to discuss emerging trends and the prospects of the fashion retail sector in India...

Singapore's Limited Edt chooses Gurugram for first store in India

Singapore-based streetwear brand Limited Edt has marked its entry into the Indian market with the inauguration of its first-ever store in Ambience Mall, Gurugram.

Shoppers Stop unveils first store in Kota, Rajasthan

Omnichannel Department store chain Shoppers Stop announced the opening of its latest store in Kota, Rajasthan, strategically located on Jhalwar Road.

Victoria's Secret enters Bengaluru, opens store at Phoenix Mall of Asia

Victoria's Secret, the prominent specialty retailer of intimate apparel and beauty products, has inaugurated its latest store in Bengaluru, India.

Coach unveils first store in Gujarat at Palladium Ahmedabad

Global fashion house Coach has officially opened its inaugural store in Gujarat at Palladium Ahmedabad. This marks the brand's debut in the region..

Soch strengthens Bengaluru presence with launch of 45th store

Soch, a leading evening and occasion wear brand has opened its 45th store in the Bengaluru. Strategically located on Commercial Street, this 2000 sq ft store is one of the largest Soch outlets in the city.

Easybuy expands its presence with new outlet in Dharmapuri

Landmark Group's contemporary value fashion brand Easybuy inaugurated its exclusive outlet in Dharmapuri, Tamil Nadu, located at Vijay Mahal, Nethaji Bypass Road.

Luxury Italian menswear brand Brioni comes to The Chanakya

DS Luxury Retail Ltd, an entity under the Dharampal Satyapal Group (DS Group), has announced the opening of the first Brioni boutique in India, located at The Chanakya.

Adidas launches store in Urban Square Mall, Udaipur

Udaipur's Urban Square Mall has elevated its sportswear offerings with the opening of the Adidas store, marking a significant addition to its diverse retail lineup. Spanning 1278 sq ft, the store, designed in a contemporary stadium format, introduces a curated collection of sports shoes, activewear, and accessories.