Over the past few years, the world has been enraptured with the rise of South Korean pop titans BTS. The seven-member group have made their mark as one of the most important musical acts of our time, and their rise fueled the success and eventual worldwide expansion of their label HYBE Corporation (formerly Big Hit Entertainment) and its numerous subsidiaries. What was once a company on the verge of bankruptcy is now one of the leading names in South Korean entertainment and a rising power in global pop culture — it’s staggering to comprehend, but fascinating to map.
HYBE Corporation’s Global CEO Lenzo Yoon–who has been with the company since 2010 — joins Rolling Stone India for an in-depth breakdown of their artist recruitment and development process, marketing strategies and global business expansions.
Where it all began
Diese Geschichte stammt aus der July 2021-Ausgabe von RollingStone India.
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Diese Geschichte stammt aus der July 2021-Ausgabe von RollingStone India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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