I'M NOT IN THE BUSINESS OF SELLING CRAP

My director (Lakshya Raj Anand) said, “John, I don't want anybody in the cinema halls to pick up their phones and get distracted

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I want the film to be so fast and different that people instantly get hooked' Attack, which releases on Friday, April 1, will see John Abraham as India's first 'super soldier

"I believe that action is not about six packs and body. It's about the intensity in your eyes," John tells

The first of a two-part riveting interview:

You are so good at action and you have a bankable reputation as a producer. What, according to you, is your niche?

I think I have carved my niche as a producer that makes different films, be it Vicky Donor, Madras Cafe, Parmanu: The Story of Pokhran or Batla House. I am sure no one expected anything from Attack till they saw the teaser.

When they saw the teaser, they were like wow, here's an interesting story. I think I love doing action.

Action is second nature to me, but it only works if it is conceptually different or there is a beautiful emotion attached to it.

To answer your question, I would like people to believe in JA Entertainment.

They should say 'arre yaar, yeh John Abraham ka production hai, thoda alag banayega woh!

This should come across and if it doesn't, it would mean I am still battling.

I want people to say look at the track record of the films I have made. What are your expectations from Attack?

I am not in the business of hard-selling crap.

Every film has act one, act two, act three...

In Attack, the first half is setting up the film and the other half is the climax. It is one hour and 46 minutes.

My director (Lakshya Raj Anand) is very young. He is 30 years old.

He said, John, I don't want anybody in the cinema halls to pick up their phones and get distracted. I want the film to be so fast and different that people instantly get hooked!

Hopefully, he has achieved that.