Virtual Reality (VR) has the potential to shake up the retail industry as we know it. Retailers can create unique and immersive customer experiences through this technology. Reseller ME speaks to regional players to examine the opportunities this can unlock for their businesses.
Virtual reality (VR) technologies have the potential to allow customers to walk into a retailer’s shop, half way across the world, and check out and purchase items, as they would in an actual store, without moving from their couches.
A Goldman Sachs report in 2016, outlined in one of its estimations of Augmented Reality (AR) and VR hardware and software adoptions over the next decade that it expects $80 billion in revenue by 2025 with $45 billion in hardware and $35 billion in software. Further, the report predicted that VR/AR retail would be worth $1.6 billion by 2025, with at least 33 million users.
Raghav Koorichh, consumer category and brand manager, UAE, Gulf and SELL, Dell, says that the VR industry is beyond the point of being a “new innovation” and has entered into a mature phase of its life when it comes to customer experience.
“This is because,” he explains, “VR technology has the potential to offer a greater level of emotional resonance to objects, through sensory impact and by creating deeper intimacy remotely. It is a flexible medium that provides easy and instant information accessibility pertaining to the customer’s preference in a user-friendly format. Also, VR technology can help create a compelling experience, allowing the customer to witness an array of real-time scenarios, eliminating the need to make judgements based on one-dimensional representation of an object.”
All of this together, enables improved and optimised customer experience, without the hassles of emotional engagement, understanding and tailor made product sales, he adds.
E-city’s marketing and retail development manager, Dirk Raemdonck, says that increasing number of companies are now leveraging this technology to empower their customers and provide them with a highly personalised and interactive experience in a “never-before-seen level”.
Diese Geschichte stammt aus der August 2017-Ausgabe von Reseller Middle East.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der August 2017-Ausgabe von Reseller Middle East.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Distinctively Different
In a competitive marketplace, only those firms who dare to distinguish themselves through innovative initiatives and ensures they are at the forefront of change can hope to flourish over the next decade. Janees Reghelini caught up with Ramkumar Balakrishnan, president, Redington Value, to discover how the firm aims to redefine distribution.
Serve To Lead
In a landscape where margins are increasingly declining and hard to sustain, partners are discovering that services offer an opportunity to supplement their business. Reseller ME speaks to experts to learn how the channel can differentiate through a strong services offering.
Seek The Silver Lining
Jan Ursi, EMEA director of channel, Nutanix, advises channel partners to create digital services based on cloud technologies that can benefit organisations.
Public Promise
As a publicly listed firm Avaya International’s first priorities are to enable partners to maximise the accelerated innovation it aims to bring.
Akyumen Inks Partnership With Dubai's Sands Distribution
Akyumen, manufacturer of electronic and mobile technology products globally, has signed up Sands Distribution as its GCC distributor, as part of its global go-to-market strategy.
Deploying Software-As-A-Service
In the Software-as-a-Service (SaaS) model, third-party providers host applications and ensures it is accessible to customers. As one of the main categories of cloud computing, SaaS along with Infrastructure-as-a-Service (IaaS) performance have been driving growth over the course of last year.
Optoma Signs Up Redington For The Gulf Region
Optoma, a global projector brand has appointed Redington Gulf, the regional services and solution provider for manufacturers of IT, telecom and digital lifestyle products, as its authorised distributor in the Gulf region.
The NotPetya Outbreak
Mohammad Tabbara, senior systems engineer, UAE and Channel, Infoblox, discusses the recent ransomware attack and how channel partners can help customers to stay on top of their cybersecurity solutions.
A Fine State
Recent Gartner report revealed that governments in the Middle East and North Africa markets are expected to spend $11.6 billion on IT products and services in 2017. In such a scenario, we speak to experts to discover how resellers can customise their offerings and approach to be the preferred partners for the regional government sector.
Turn A Profit
Sustaining profitability is one of the key issues that Middle East channel players continue to have today. Profitable partners are essential to the success of a vendor’s business. But with declining margins and difficult market conditions, resellers are increasingly finding it hard to be lucrative. Reseller Middle East speaks to channel managers to learn their strategies to ensure partners are profitable.
