“HTC Purely Focuses Online”

Faisal Siddiqui, President, HTC South Asia in talks with PC Quest discusses about leading the organization across South Asia to deliver World Class Initiatives.

- Anushruti Singh

In terms of all the end Product lines, what is Current specific GtM and how are you approaching it? 

Our GTM is 360 which is below the line as well as above the line. To have retail execution below the line we have promoters at the retail outlets, we work closely with the retailers and for above the line we do digital campaigns we are strong in digital campaigns because I think our target segment goes to internet and they are active on social media in addition to it we do the traditional digital media like hoardings, print etc.

How the different categories are segmented? 

We have Low, Mid and High Segment. Low is which we do not play in 10,000 Rs and below than the mid in which we consider between 10,000 to 30,000 and 30,000 above is high end so this is how we segmented it.

In terms of portfolio how many within the mid and High end segments are there? 

We do not play below 10,000; right now between 10,000- 30000 we have around 10 phones in the portfolio and above 30,000 we have 3-4 phones.

Is their any difference in strategies between Mid end and High end Portfolios?