Turn Your Reciepts Into​ Cash

Shopping triggers two emotional responses: gratification and remorse. Most of the time we feel gratified from purchasing items we’ve long pined for. Conversely, when we end up spending more than we should, it’s the latter that takes hold. Shopping is great, and we shouldn’t feel guilty about buying things as long as it’s within our allowed spending budget. To rid you of the guilt of shopping, Snapcart found a way to incentivize shoppers through its app. Here’s how.

- Mia Carisse Barrientos

What is Snapcart? 

Snapcart is an Indonesia-based cashback platform launched recently in the Philippines. Users of the app can get rebates from capturing personal purchase receipts, meanwhile the app collects valuable data— purchase data, analytics, and real-time insights--in return.

Your trash bin is a goldmine. Why? Receipts stowed in the bin holds information about you. One example is your buying behaviour. This is beneficial to retailers as, with this data, they can create a blueprint for effectively marketing their products. Through receipts they are able to learn different product pricing and more, which serves as key information to help them better position their produce in the market. However, this valuable information is rather hard to acquire.

To encourage consumers not to carelessly throw away receipts, this humble start-up came up with the idea to reward customers and turn paper statements into big data at the disposal of brands and retailers.

How does the app work?