Design Choices

Eudon Choi explains to ZANETA CHENG why he switched from menswear to womenswear and how the intellectual freedom he finds in London informs the way he teaches in Seoul.

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EUDON CHOI IS what’s known as a designer’s designer. So perhaps it’s not surprising that after taking two master’s degrees in fashion design – one for menswear from Yonsei University in Seoul and the other for womens wear from the Royal College of Art in London – he’s bringing his unique insights on Korean and British design to students at the Samsung Art and Design Institute (SADI) in Seoul.

“Being a menswear designer was more about what I wanted to wear as a male and became really easy to design,” Choi says with a shrug. “I wanted to distance myself. Menswear has a certain form and you just need to play around with it, but womens wear is all about the experimental and there’s no right or wrong way. Each season is a new start. Nowadays, though, I’m going back to my roots and adding some masculine elements.”