The pandemic and the ban on Chinese apps in India led to a surge in demand for OTT and other mobile applications in India. how do you see the low-code platform enabling this ecosystem?
According to a study by techARC-Unomer, based on data collected from over five million smartphone users, four out of five (79%) smartphone users in India have OTT apps installed for entertainment needs, and almost 70% of these users have multiple OTT apps installed. With the lockdown across the globe, people are spending more time at home. This has resulted in a massive demand for OTT entertainment apps, which is now the most-common app category among smartphone users in India.
The significant rise in adoption of OTT and other mobile applications creates added pressure for developers and IT staff alike. New applications have to be built faster to meet the needs of the market. Customers have vastly higher expectations when it comes to the quality of the experience, so developers not only need to develop quickly, but the sophistication and refinement of their experiences means that whatever they are building has to be of the highest quality. Finally, because of the scale of the market demand, these new applications need to be of very high-performance, secure, and extremely reliable.
Diese Geschichte stammt aus der December 2020-Ausgabe von Voice and Data.
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Diese Geschichte stammt aus der December 2020-Ausgabe von Voice and Data.
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