Positioning INDIA in Global Jewellery Market

Colin Shah, vice-chairman of the Gem and Jewellery Export Promotion Council (GJEPC), talks to The Retail Jeweller about the organisation’s plans to build a new design eco-system to improve India’s standing in the global luxury jewellery market and its efforts to improve India’s perception amongst key global stakeholders of the jewellery industry.

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The Retail Jeweller (TRJ): India International Jewellery Show (IIJS) is the country’s premier jewellery show. What are the plans for 2020?

Colin Shah (CS): We have two editions of the show each year and both are well entrenched in the industry, but we do not want to rest on our laurels and continue to make efforts to better the experience for all stakeholders. We are hard at work to make the security system more robust; create dedicated spaces for artisans, women entrepreneurs and designers to bring them into the mainstream; and create more futuristic experience zones in association with Forevermark, Platinum Guild International and the Diamond Producers Associations.

The highlight of IIJS 2020 will be the large contingent of NRI jewellers who will be participating. We are expecting over 1000 retailers from across the world to visit the show this year. It will give a strong thrust to all export-ready manufacturers from India. Plus, we are infusing the show with a strong international flavour, which we are sure will be appreciated by all exhibitors and visitors.

TRJ: Is the GJEPC organising any other trade shows to give a boost to gems and jewellery exports?