Versuchen GOLD - Frei

HUID: Paralyzed by incapacity

The Retail Jeweller

|

May - June 2021

The one clarity about hallmarking and HUID at present is that there is none. Here’s the long and short of the HUID capacity constraint.

- Soma Bhatta, Shubham Dasgupta

HUID: Paralyzed by incapacity

Inclusion of the six digit unique identification on every piece of jewellery has thrown the entire supply chain operations out of gear. There is discontent and dissatisfaction brewing in the industry over inadequate capacity of the hallmarking centers, glitches in the technology aiding HUID allocation, and plethora of unanswered queries.

POOR INFRASTRUCTURE

With HUID comes the burden of activating about 7 crore SKUs in the Indian gold jewellery market. GJC director Dinesh Jain explains, “India imports 900 tonnes of gold. About 12 crore pieces are sold each year. If we exclude 40 percent of the pieces that belong to the category that doesn’t come under mandatory hallmarking, then about 7 crore pieces in the existing stock need HUID,” says Dinesh Jain.

According to him, the existing 933 laboratories have hallmarked 39-40 lakh pieces at an average of about 1 lakh pieces per day. So, it will take 500 days (18 months) to hallmark the current stock of gold jewellery in the country.

He reasons, “Even if the laboratories operate at their best potential of 2 lakh pieces per day, they will be able to hallmark the existing stock in 265 days (9 months). What happens to the fresh stock that is being created in the current year based on the demand from customers during the peak festive seasons?” he worries.

Worsening this issue is the cancellation of licenses of 73 hallmarking centers because of noncompliance. Sharing a perspective on the influx of first-time retailers in BIS registration, Jain says that within weeks of the law being made mandatory, the number of jewellers registered with BIS has increased from 40,000 to 80,000.

WEITERE GESCHICHTEN VON The Retail Jeweller

The Retail Jeweller

The Retail Jeweller

Virtual Try-On 2.0

New York: Alta and Doji, fashion tech start-ups, are taking virtual shopping to the next level with Virtual Try-On 2.0, a cutting-edge integration of AI, 3D avatars, and immersive AR experiences.

time to read

1 min

September - October 2025

The Retail Jeweller

The Retail Jeweller

INDRA: Rewriting the Diamond Story

Globally, diamond jewellery demand is worth $80-85 billion annually. India now commands the second-largest share of this market, accounting for 10-12 per cent of global demand—and growing fast. As this momentum builds, the need to deepen consumer penetration into the natural diamond category has never been more urgent. Enter Project INDRA (Indian Natural Diamond Retailers Alliance), a collaboration between the De Beers Group and the Gem & Jewellery Export Promotion Council (GJEPC).

time to read

3 mins

September - October 2025

The Retail Jeweller

The Retail Jeweller

Everyday Gold Advantage

Dinesh Kala Jain, Head of Gold Business, CaratLane talks to The Retail Jeweller on how everyday gold strengthened CaratLane's youth and middle-class connect, increased footfall, brought 7000-8000 new buyers in last 6 months, and lifted gold's share from 2% to 7-8% in the last one year.

time to read

3 mins

September - October 2025

The Retail Jeweller

The Retail Jeweller

LASTWORD

Anand Pednekar, Director, Jagannath Gangaram Pednekar Jewellers

time to read

1 mins

September - October 2025

The Retail Jeweller

The Retail Jeweller

Shaping Excellence

Ambika Thandavan, Senior Design Manager, Zoya, emphasises the importance of self-belief and the courage to step beyond comfort zones that open doors to unexpected opportunities

time to read

2 mins

September - October 2025

The Retail Jeweller

The Retail Jeweller

Digital Jewellery Passports: How Transparent Supply Chains Strengthen the UK Jewellery Market

Hallmarking has been the cornerstone of trust in the UK jewellery trade, certifying the purity of precious metals through the independent authority of assay offices. Traditionally, this mark verified only the metal type and fineness, offering no visibility into a jewel’s wider story—its origin, materials, or sourcing ethics. That’s now changing with the introduction of the Digital Jewellery Passport (DJP), an innovation that connects each hallmark to a unique digital record secured on a decentralised blockchain. This system links traditional hallmark verification with comprehensive traceability, covering everything from provenance and materials to compliance and sustainability data.

time to read

3 mins

September - October 2025

The Retail Jeweller

The Retail Jeweller

Couture with Conviction

Launched in November 2023, NS Jewellers may be based in Siliguri, but it's designed as a premium national brand from day one. Managing Director Bharat Raj speaks to The Retail Jeweller about creating a couture jewellery label with a 5,000 sq. ft. high-concept store and and high-impact campaigns.

time to read

3 mins

September - October 2025

The Retail Jeweller

The Retail Jeweller

Airport Pop-up Makeovers

London: For the campaign 'Redefine Your Beauty' leading beauty and wellness brands came together under Heathrow's retail in transit spaces.

time to read

1 min

September - October 2025

The Retail Jeweller

The Retail Jeweller

Cartier's En Équilibre

Cartier staged its En Équilibre high jewellery collection at the Artipelag gallery in the Stockholm archipelago, marking a rare showcase outside traditional luxury capitals.

time to read

1 min

September - October 2025

The Retail Jeweller

The Retail Jeweller

Leading the way for diamond retailing transformation in India

Through fixed pricing, traceable diamonds, and international designs culturally layered for Indian wearability, the brand is imbuing a new meaning to value creation in jewellery. With a sharp focus on developing a new product roadmap that equally emphasises high jewellery and everyday wear, tier cities, and omnichannel retail, the brand is laying a solid foundation for aspiration- and trust-driven growth for the next generation of diamond buyers.

time to read

6 mins

September - October 2025

Translate

Share

-
+

Change font size