DPA PLAYS A PIVOTAL ROLE IN PROMOTING SLOW FASHION

One of the prime objectives of the Diamond Producers Association is to create a desire for natural diamonds. Their collaboration with the recently concluded Lakmé Fashion Week witnessed a successful amalgamation of innovative natural diamond jewellery and slow fashion. Read on to know more

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Natural Diamonds have a unique composition which lends them an eternal sparkle, ethereal beauty and unmatched resilience. They are true miracles of nature. They are a billion years old and yet timeless, they can be passed down as heirlooms over generations but still look brand new because of their everlasting shine. Their charm never fades and they never go out of style. They have symbolized love and commitment for centuries, but for today’s consumer who is conscious about investing in pieces that reflect heritage and yet remain in vogue, natural diamonds are the perfect fit within the slow fashion movement. They enhance any outfit and add glamour to the red carpet and runway, and this was never more on display than at the recently concluded Lakmé Fashion Week S/R 2020 when natural diamonds combined with prêt wear fashion at The Real Cut Season 3 by the DPA. The show was the perfect collaboration of contemporary wear, innovative designs and brought alive the theme of slow fashion and conscious luxury.