Tell us about the idea behind setting up an agri-tech start-up in India’s fragmented supply chain industry?
I started Ninjacart in 2015 with my Co-founders, Sharath Loganathan, Vasudevan Chinnathambi, Kartheeswaran KK, Ashutosh Vikram and Sachin Jose, as a hyper-local B2C grocery model. We aimed to deliver fresh produce to consumers in less than sixty minutes. The goal was to move retail produce online, helping grocery store owners expand their customer base as well as making it convenient for buyers to have fresh vegetables delivered to their doorstep. After operating for six months in Bengaluru city, we realised that the demand for online grocery was at its peak, but the supply side was fragmented. It was the farmers and the retailers struggling to meet the demand. Farmers had to sell their food at a low rate to intermediaries, while retailers were forced to compromise on quality, which impacted the end consumers. Considering all these factors, we decided to make a transition from B2C to B2B, where we started engaging with farmers directly to standardise the process at all levels of the food supply chain.
What are the challenges you faced during your journey?
Diese Geschichte stammt aus der July 2021-Ausgabe von The Machinist.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der July 2021-Ausgabe von The Machinist.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
OUR HYBRID HYDROMETALLURGY PROCESS EXTRACTS ELEMENTAL COMPOUNDS WITH 1/10TH THE CARBON FOOTPRINT
MiniMines’ Founding Director, Anupam Kumar, and CTO and Director, Arvind Bhardwaj, candidly discusses their shared passion for recycling batteries, inception of their dream venture, their patented eco-friendly process HybridHydrometallurgy, upcoming initiatives, and expansion plans in an interview with Nisha Shukla.
IGUS LAUNCHES NEW COMPACT LOW-COST ENERGY CHAIN FOR DRAWERS
For cable guidance in drawers and pull-outs of all kinds, igus is launching the draw e-chain.
Hero Lectro introduces the H4 and H7+ e-cycles
HERO LECTRO, the e-cycle brand of Firefox Bikes Ltd., has unveiled its latest offerings: the H4 and H7+.
ETP Group launches next generation solutions in unified commerce retail management
ETP GROUP, Asia’s leading retail software company, has announced the launch of two new and innovative platforms - Ordazzle and ETP Unify – to redefine the retail and e-commerce landscape in India.
MARPOSS' UNMATCHED QUALITY CONTROL SOLUTIONS FOR FUEL CELLS AND ELECTROLYSERS
Exploring Marposs' quality control solutions for fuel cells and electrolysers, which aid manufacturers in achieving high accuracy and quality in production processes.
"WE PLAN TO DOUBLE OUR GROWTH IN THE NEXT THREE YEARS"
In a traditionally male-dominated sector like India’s energy industry, the journey of Preeti Bajaj, CEO & MD of Luminous Power Technologies, stands out as a beacon of inspiration and empowerment.
OPTIMISING 5G ROI FOR LONG-TERM SUSTAINABILITY OF ENTERPRISE NETWORKS
A look at how 5G can enhance network infrastructure by providing the connectivity, security, and agility needed to confront upcoming challenges.
ACCELERATING A SUSTAINABLE FUTURE THROUGH SIMULATION
The article demonstrates how simulation can help industries pave the way for a greener future while enabling them to adopt more efficient practices during the manufacturing, utilisation, and maintenance of products.
INNOVATION AND TECHNOLOGY ADVANCEMENTS: SHAPING THE FUTURE OF DRONES IN INDIA
The article underscores the role of drones as significant disruptors for the future, offering a multitude of benefits across various sectors and presenting novel solutions to existing challenges.
THE SYNERGISTIC FUTURE OF MSMES AND STARTUPS IN INDIA'S MANUFACTURING SECTOR
The article delves into the immense possibilities that MSMEs and startup collaboration hold for transforming manufacturing practices, underscored by the supportive role of funding mechanisms and a conducive policy environment.
