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The Growing Appetite
The Franchising World
|April 2017
The food services market in India is projected to grow at a CAGR of 11 per cent over the next five years to reach $78 bn by 2018
As per reports of National Restaurant Association of India (NRAI) and Technopak, the size of the food services market in India was estimated at $48 billion in 2013, and it is projected to grow at a CAGR of 11 per cent over the next five years to reach $78 billion by 2018. An excellent cuisine and a chef can do wonders for any restaurant, but in order to attract and retain customers, the ambience of a restaurant always adds an extra push. This is what a theme-based restaurant is all about. In theme-based restaurants, the concept takes the priority over everything else, influencing the architecture, food, music, etc.
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