The Fastest Will Survive

Abhishek Ganguly, MD, Puma India, on how retailers can integrate the consumers’ journey by deploying out-of-the-box ideas

- Sunil Pol

What are the prime growth drivers for Puma?

We are bullish on the Indian market. Our prime growth drivers will be innovations and launches. Category wise, we are extremely excited about the women’s products, running and sport style products.

How consumer behavior is changing with the growing access to mobile and social media?

Consumer has the access to information on the go and that’s completely changing the way they are deciding what to buy, when to buy, how to buy, and at what price to pay. So that’s a huge revelation in the way they are discovering products, deciding a product, and buying the product.