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Nurturing Young Minds, Creating Entrepreneurs

The Franchising World

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October 2016

A child’s first step into the pre-school is a very crucial moment for both parents and kids. While the child approaches towards making the first connection outside the family ties, the parents learn to expand their circle of trust for the apple of their eyes. And who knows it better than the brand that owns one of the leading preschool chains in India – EuroKids.

- Utpala Ghosh

Nurturing Young Minds, Creating Entrepreneurs

EuroKids is a widely known name in the early education space in India. It is one of the pioneers who have shown the path for thousands of other preschool brands to follow. Being an early bird in this segment, they had no rule book to follow. The only way forward was to step into the shoes of the children and their parents to understand their need and formulate a pedagogy and environment that would make this big transition between home and school enjoyable for both. Prajodh Rajan, Cofounder & CEO, EuroKids, says, “It was essential to create a caring ecosystem for the child wherein the transition between home and pre-school is made comfortable by providing a holistic nurturing environment with emphasis on child development, safety, hygiene and well-being of the child – which makes the pre-school like the child’s second home.”

A demand-led opportunity

"Unpredictable as weather

She’s as flighty as a feather

She’s a darling!

She’s a demon!

She’s a lamb! She’d out pester any pest

Drive a hornet from its nest

She could throw a whirling dervish out of whirl

She is gentle!

She is wild!

She’s a riddle!

She’s a child! She’s a headache! She’s an angel!”

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