Nature - Friendly Business Opportunity

Anil Bhandari, Chairman of ‘Sandberry’ by Saffron, is an avid nature lover and is inspired by his invention of alternative wood products made by special polymer composite Art’Wood. Read on to know his plans of expanding the brand enthused by nature.

- Beny Sachdeva

What was the purpose behind the inception and growth of ‘ Saffron Group? 

The brand Saffron is all about ‘Love for Trees’. The inception of our brand took place when a special polymer composite product was developed called ‘Art’Wood’ as a substitute of wood, which also forms the backbone of our brand as we sell products made of artwood. This Art’Wood replaces wood in various applications such as blinds, flooring, windows, window shutter, doors, door frames and furniture, etc.

What is the strategy that has made the brand popular? 

The major factor is the concept of developing alternative to wood. Like, in case of blinds, bamboos were being used widely earlier. Shabby finish was there on sticks and manual weaving was done. Aesthetics were not good, choice of colours were missing. Usage was restricted to balconies. Due to exposure to sun, wind and rain, life of bamboo blinds were limited.

With the invention of special polymer composite Art’Wood blinds, aesthetics are excellent now. Durability of the product has increased multifold. Products are easily washable. They can withstand tough weather conditions. They are fungus and bacteria free. The usage of Art’Wood blind is not only restricted to balconies, but people have started using them in their living rooms, bed rooms, kitchens, bathrooms, etc. It is not restricted to residences, but are used by corporate & commercial establishments, educational institutions, hospitals, hotels, resorts.

What made you to choose Sandberry as your brand name?