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Micro-Franchising A Way To Shared Prosperity
The Franchising World
|November 2017
Satyan Mishra, co-founder and managing director of Drishtee, outlines the various aspects of micro-franchising that can reap rich dividends in rural India
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Social enterprises seeking to create value at the base of the pyramid have always had the choice of pursuing open source versus closed models. Somewhere between these two competing scale-up models is the model of franchising. The 1,00,000 CSCs (common service centres) set up through the Indian government and nearly 60,000 financial inclusion centers (with some overlaps with CSC) established under the aegis of the RBI by various banks are examples of what rural franchising in India can offer. However, we have just scratched the surface. India has innumerable potential for micro-franchising. For unlocking the true potential of ‘Skill India’ or ‘Make in India’ the answer lies in how we create a model of sharing the revenues and responsibilities with the rural youth.
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