Look Before You Jump!

There is no doubting the fact that becoming a franchise for a well-established brand is a good way to get into business. But there are certain things you must check before you enter the arena, advises Lex Baker, Franchise Management and Development Director, WSE International

Setting up your own business can be an arduous task - you need to identify your niche, research the market opportunity, start operating, and keep learning. Over time you learn from mistakes, gather experience, understand your market, and are then able to master the challenge. For many entrepreneurs, getting established can be quite a stressfully long period with many uncertainties – extending to perhaps even up to 3-5 years or even 10, in some cases. This is where franchising can come to your aid and speed up the path to a profitable and growing business.

A strong franchise will have been operating long before you enter, meaning that others have made the mistakes that you can now learn from. The formula is simple: others have beaten the path, worked out how to operate, and built a successful model. Now all you need to do is replicate it! There are many franchise options available, so what should you look out for when choosing one? Here is some simple advice:

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