Jet Starting A Worldwide Expansion Via Franchising

If you are planning to franchise your system into other countries, you need to know how to structure your international franchise package and how to build your international support infrastructure.

- Brian Duckett

For a business whose network is well established in its home market, the lure of international franchising can often be irresistible. The dream is often made more attractive when individuals or businesses from foreign countries approach that franchisor with the question “Can I do what you do in my country?”

Assuming they have taken a conscious decision to embark on an international franchising project and are not just reacting to a chance enquiry, franchisors need a plan. They need to establish which markets they want to be in, which of the various entry strategies to adopt for each market, what kind of franchisee they will be looking for, how they are going to market the opportunity to them, then how they will eventually recruit, train and support those franchisees. Over and above all of that, they need to know how much it is going to cost and how long will it take to see a return on the investment.