Eurokids: Transforming Franchising Landscape In India

EuroKids International is a brand synonymous with Early Childhood Education in the country today. With over 1,000 preschools in 350 plus cities and having won more than 25 awards, EuroKids is setting new benchmarks by reinventing education and leading the category by an example.

- Payal Gulati

The education industry is one of the biggest industries in the world, on its way to becoming a Rs 22,500 crore industry by 2020, with no signs of slowing down. In the entire education market, the preschool or child care market is one of the booming segments. Like other developing economies, parents in India have started realising the importance of early education and its implications on the overall learning process of children through the K-12 years. Besides, rising income level, increasing number of working women and increasing awareness about the importance of preschool education have driven parents to enroll their children in preschools. Despite all these factors, the organised preschool market hardly commands a share of 30-32% and players in the segment are geared up to explore the huge scope that exists here.

One such player is EuroKids, which has reinvented education with its unique ‘Child First’ ideology. Launched in 2001, EuroKids has raised the bar for preschool education in the country with its innovative curriculum that offers an integrated approach to the holistic development of a child from an early age.

THE ‘CHILD FIRST’ IDEOLOGY

“At EuroKids, we have been redefining early child care education for over 17 years with a focus on creating a funbased learning environment for the child. Keeping the ‘Child First’ ideology at the core of our pedagogy, we ensure that the growth, safety and engagement needs of the child are met as they play, learn and imbibe essential life skills,” says Prajodh Rajan, Co-founder and Group CEO, EuroKids International.