Creamy Profits

Ice-cream, which was considered an indulgent category in the past, has now evolved to be perceived as a snacking option by consumers. This change in perception has come about thanks to increasing disposable incomes and greater discretionary spending. Read on to know why ice-cream outlets represent an impressive investment opportunity.

- Amit Singh

Ice-cream consumption has increased drastically with each member having a say on flavours. “There is a discernible demand for a flavour profile that is different from what the country has historically consumed. Customers are opting for fresh fruit-based and exotic flavour ice-cream. In fact, the demand for real dairy-based ice-cream products is working well for players like us,” highlights Mohit

Khattar, CEO, Baskin Robbins.

DIVERSIFIED OFFERINGS

Gourmet flavours are gaining in popularity and are the triggers for brands seeking premium positioning.

In addition, brands like Ice Cream Lab are further expanding the horizons of the space with made-toorder instant ice-cream. “Using liquid nitrogen to instantly freeze all-fresh natural cream base is a dramatic experience for the customers. We are offering quality shift from frozen dessert to the freshest ice-cream, which no other brand is so far offering,” points out Sachin Pradhan, Operations Director, Ice Cream Lab.

GROWING DEMAND