Changing The Face Of Retail Design

The days of a store just being a place to indulge in shopping will soon be gone. That’s because retail design now makes stores ‘experiential spaces’. STUDIO.J is one such company that is taking stores into the next generation of retail

- Jyotsna Singh

Organisations like Tesla and Nike are changing the face of the retail business by indulging in experiential retail design. Retail stores are no longer selling-and-buying space. They allow consumers to engage with the brand and experience the products before making a purchase. In fact, a major share of advancement in the retail business can be attributed to experiential retail design. And when it comes to this segment, Jenny Andrews, founder of STUDIO.J, has been doing innovative work for the past 7 years. Her company provides solutions for design thinking, experiential design, sustainable design, retail design, visual merchandising, system design, workplace design and hospitality. Commenting on the role of retail stores, she says, “It is shifting from purely a sales-driven space to an experienti