Aiming Global, Going Local

The sessions on how global brands view the Indian market and the strategies they adopt to sell their products across a wide mix of people, writes Zarafshan Shiraz

- Zarafshan Shiraz

There are some things we are certain of when we look at India from a global perspective – a large and youthful population that is also tech-savvy, the largest English speaking population in the world and a Service based economy, which all amounts as positive from a franchising point of view. Elaborating on this theme during a session on ‘Global Brands Perspective on the Indian Market,’ Chad Wissingerm, General Counsel, Nutrimost, said, “The political climate in India is stable. It’s very welcoming to international brands. From a regular perspective, you have a very friendly model as far as I am concerned.”

For international players in the food and beverage industry, India is that proverbial pot of gold. “I found there was a grand awareness and acceptance of fondue. Being able to talk in the same language, we were able to talk about fondue more specifically,” shares John Westland, International Franchise Business Manager, Melting Pot.