The Key To Success Is To Stick To Your Goals
The CEO Magazine Asia|September 2019

Fundamental to expansion is strong Sop and a robust distribution network, says Ajisen Ramen China CEO Daisy Poon.

Shane Cubis
The Key To Success Is To Stick To Your Goals

Daisy Poon had built a career on trading Asian ingredients to Europe and the US when she first became involved with Japanese company Ajisen Ramen. Back then, her business involved purchasing foodstuffs in China, processing them in Shenzhen, and then transporting them to Hong Kong for export. At that time, she recalls, competition in the trading market was becoming too high and, after a dozen years in that industry, she was looking for a new venture to explore.

Entrepreneurial from a young age, Daisy has always been on the lookout for a fresh business opportunity. Over the course of a fateful lunch, she immediately saw the potential in bringing this specific Japanese ramen to the Chinese market.

In 1994, Daisy discovered Ajisen Ramen noodles in Kumamoto, Japan, at a time when there was no ramen in her home country. Daisy is familiar with homemade pork bone soup and noodles from her family roots, with her father from the southern part of China and her mother from the north. “Most Japanese ramen broths are miso or soy sauce soups,” she explains. “The reason I was attracted to Ajisen is because they use pork bone soup as a broth, which I am familiar with. In China, customers prefer meat bone soup, which is considered healthy and valuable.”

Growing up in the city of Taiyuan, Shanxi – famous for its pork bone white soup – Daisy certainly knows what she is talking about when it comes to the value of specific ingredients. Indeed, her first taste of Ajisen Ramen reminded her of childhood times with her parents, leading her to describe it as “the taste of home”. However, it is one thing to experience nostalgic feelings from a meal. It’s quite another to take those feelings and establish a whole new business.

Diese Geschichte stammt aus der September 2019-Ausgabe von The CEO Magazine Asia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der September 2019-Ausgabe von The CEO Magazine Asia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS THE CEO MAGAZINE ASIAAlle anzeigen
Lito German Is Driving Change And Accelerating Growth For Sandbox
The CEO Magazine Asia

Lito German Is Driving Change And Accelerating Growth For Sandbox

After years in the automotive industry, CEO Lito German is now driving change and accelerating growth for importer and distributor Sandbox Middle East.

time-read
4 Minuten  |
September 2021
They're Pioneers In Enshrining Green Values Into Everything They Do
The CEO Magazine Asia

They're Pioneers In Enshrining Green Values Into Everything They Do

CEO Chamaiporn Uerpairojkit explains how thai plastics giant tpbi was committed to sustainability long before the government made an industry-changing announcement last year.

time-read
4 Minuten  |
September 2021
Maverick Unicorn
The CEO Magazine Asia

Maverick Unicorn

Spotify co-founder and CEO Daniel Ek is a textbook example of the startup gurus propelling their companies to billion-dollar valuations.

time-read
4 Minuten  |
September 2021
''Increase The Velocity''
The CEO Magazine Asia

''Increase The Velocity''

Adapting Camfil’s business model to work at a faster pace was critical for the business to thrive in today’s China, according to managing director Michel Moulin.

time-read
5 Minuten  |
September 2021
Device Manager
The CEO Magazine Asia

Device Manager

Covid-19 tore the world’s tech supply chains asunder, the effects of which are still being felt today. But through steady management and quality of work, malaysian component manufacturer analog devices has managed to thrive during the storm.

time-read
4 Minuten  |
September 2021
Going Antiviral
The CEO Magazine Asia

Going Antiviral

Chiaphua Industries chief marketing officer and co-founder of Germagic Hamilton Hung has transformed the appliance manufacturer into an antiviral research and development powerhouse. And he has done so with patience and vision.

time-read
4 Minuten  |
September 2021
Risk Vs Return
The CEO Magazine Asia

Risk Vs Return

Add pandemic fallout to a low interest-rate environment and you have a challenge for highnet-worth investors. Where might opportunities lie?

time-read
4 Minuten  |
September 2021
Expect The Unexpected
The CEO Magazine Asia

Expect The Unexpected

For lockton philippines insurance & reinsurance brokers ceo vic valledor, providing affordable premiums for the poorest families is vital, especially considering the recent challenges of the covid-19 pandemic.

time-read
5 Minuten  |
September 2021
The Ultimate Investments
The CEO Magazine Asia

The Ultimate Investments

With the global economic recovery from the pandemic underway, many analysts are suggesting now is the time to invest – but will whisky, soybeans or bitcoin find a way into your portfolio?

time-read
5 Minuten  |
September 2021
The Future Of Fintech
The CEO Magazine Asia

The Future Of Fintech

Covid-19 has accelerated the world’s shift to a digital economy, and airwallex co-founder and president Lucy Liu wants to make sure there are more female fintech leaders with her at the top.

time-read
3 Minuten  |
September 2021