In Focus
The CEO Magazine Asia|July 2021
Managing director Eddyanto Hadisurjo talks maintaining market leadership and the importance of innovation as family-owned Optik Melawai celebrates its 40th anniversary amid the ongoing covid-19 pandemic.
Julie Cooper
In Focus

NAME: Eddyanto Hadisurjo

COMPANY: Optik Melawai

POSITION: Managing Director

LOCATION: Jakarta, Indonesia

The most successful businesses are founded at the intersection of good luck and perfect timing. In South Jakarta, that place just so happens to be on Jalan Melawai Raya and the business is Optik Melawai.

Celebrating its 40th anniversary this year, Optik Melawai was started by Budi Purnomo Hadisurjo in 1981. Rather serendipitously, Budi named the store after the street it was founded on – Melawai, a name which is said to evoke meticulousness, conscientiousness and adaptability. It couldn’t have been more fitting.

Throughout the years and with a tremendous amount of dedication, tenacity, hard work and grit, family-owned Optik Melawai has amassed incredible success, making it a trusted household name across Indonesia.

“There’s not a person in Indonesia who doesn’t know the Optik Melawai brand,” beams Managing Director Eddyanto Hadisurjo, Budi’s son. “Today, we have more than 300 retail stores throughout Indonesia and serve as the benchmark for quality products and services in the optical community.”

Since the very beginning, Optik Melawai has been a stand-out in the industry. In a landscape of tired and traditional optical shops, this store dared to be different. “We were the first optical company to introduce modern design, a comfortable air-conditioned environment and the latest state-of-the-art refraction equipment to the market. We were also the first optical store to open in the mall – a concept that was relatively new at the time,” he shares.

Diese Geschichte stammt aus der July 2021-Ausgabe von The CEO Magazine Asia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der July 2021-Ausgabe von The CEO Magazine Asia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS THE CEO MAGAZINE ASIAAlle anzeigen
Lito German Is Driving Change And Accelerating Growth For Sandbox
The CEO Magazine Asia

Lito German Is Driving Change And Accelerating Growth For Sandbox

After years in the automotive industry, CEO Lito German is now driving change and accelerating growth for importer and distributor Sandbox Middle East.

time-read
4 Minuten  |
September 2021
They're Pioneers In Enshrining Green Values Into Everything They Do
The CEO Magazine Asia

They're Pioneers In Enshrining Green Values Into Everything They Do

CEO Chamaiporn Uerpairojkit explains how thai plastics giant tpbi was committed to sustainability long before the government made an industry-changing announcement last year.

time-read
4 Minuten  |
September 2021
Maverick Unicorn
The CEO Magazine Asia

Maverick Unicorn

Spotify co-founder and CEO Daniel Ek is a textbook example of the startup gurus propelling their companies to billion-dollar valuations.

time-read
4 Minuten  |
September 2021
''Increase The Velocity''
The CEO Magazine Asia

''Increase The Velocity''

Adapting Camfil’s business model to work at a faster pace was critical for the business to thrive in today’s China, according to managing director Michel Moulin.

time-read
5 Minuten  |
September 2021
Device Manager
The CEO Magazine Asia

Device Manager

Covid-19 tore the world’s tech supply chains asunder, the effects of which are still being felt today. But through steady management and quality of work, malaysian component manufacturer analog devices has managed to thrive during the storm.

time-read
4 Minuten  |
September 2021
Going Antiviral
The CEO Magazine Asia

Going Antiviral

Chiaphua Industries chief marketing officer and co-founder of Germagic Hamilton Hung has transformed the appliance manufacturer into an antiviral research and development powerhouse. And he has done so with patience and vision.

time-read
4 Minuten  |
September 2021
Risk Vs Return
The CEO Magazine Asia

Risk Vs Return

Add pandemic fallout to a low interest-rate environment and you have a challenge for highnet-worth investors. Where might opportunities lie?

time-read
4 Minuten  |
September 2021
Expect The Unexpected
The CEO Magazine Asia

Expect The Unexpected

For lockton philippines insurance & reinsurance brokers ceo vic valledor, providing affordable premiums for the poorest families is vital, especially considering the recent challenges of the covid-19 pandemic.

time-read
5 Minuten  |
September 2021
The Ultimate Investments
The CEO Magazine Asia

The Ultimate Investments

With the global economic recovery from the pandemic underway, many analysts are suggesting now is the time to invest – but will whisky, soybeans or bitcoin find a way into your portfolio?

time-read
5 Minuten  |
September 2021
The Future Of Fintech
The CEO Magazine Asia

The Future Of Fintech

Covid-19 has accelerated the world’s shift to a digital economy, and airwallex co-founder and president Lucy Liu wants to make sure there are more female fintech leaders with her at the top.

time-read
3 Minuten  |
September 2021